Thinking of a Vehicle Wrap for your Fleet? What You Should Know Before You Wrap.
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Thinking of a Vehicle Wrap for your Fleet? What You Should Know Before You Wrap.

Fleet vehicle wraps are least expensive brand advertising available on the market today. You can get up to 40,000 daily brand impressions for what works out to be less than a couple of dollars a day. But to get the most out of your vehicle wrap, you should first find out what your goals are, what designs...

Posted by May 9, 2017December 23, 2020
Direct Mail Still Strongest Prompt for Donations
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Direct Mail Still Strongest Prompt for Donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The November 2013 survey of over 1,150 U.S adults, finds: DIRECT MAIL SOLICITATIONS One-fifth (21%) of...

Direct Marketing vs Mass Marketing Defined By Seth Godin
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Direct Marketing vs Mass Marketing Defined By Seth Godin

In a recent post from Seth Godin, the influential author and speaker divulges a main difference between direct marketing vs mass marketing.  The process of mass marketers and direct marketers are different in how they are creating and scaling their message to reach their audience The comparison below is based on Godin’s main points: Mass...

Posted by July 21, 2010February 23, 2022