How to Handle Dark Social Like a Pro
Post

How to Handle Dark Social Like a Pro

What is Dark Social? It’s dark. It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. While this behavior is something social media marketers should be aware of, it’s...

Posted by August 24, 2018February 22, 2021
New Marketing Metrics for Hotshot Marketers
Post

New Marketing Metrics for Hotshot Marketers

While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they need. No organization can continue to spend on a marketing effort without...

Posted by February 21, 2012December 28, 2016