7 Ways to Get Your Direct Mail Noticed
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7 Ways to Get Your Direct Mail Noticed

When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to speak, here are seven direct...

Posted by September 25, 2019September 27, 2019
Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors
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Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors

Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors now function in a multi-channel mode. Even if a direct mail acquisition piece is sent...