Benefits of Engaging Customers Through Direct Marketing
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Benefits of Engaging Customers Through Direct Marketing

Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them, they’ll churn very soon. For example, a Gallup research study has shown that companies...

Print + Augmented Reality
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Print + Augmented Reality

This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple definition for “print plus” is combining print with another channel, creating a form...

Trends Marketing Needs to Stay on top of Due to Data
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Trends Marketing Needs to Stay on top of Due to Data

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations. As the data universe continues to grow exponentially, tools are rapidly being developed...

It’s Not Too Early to Know the Latest Marketing Trends
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It’s Not Too Early to Know the Latest Marketing Trends

Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for 2013 #1  Businesses will...

Alo Uses QR Code Like a Cracker Jack’s Surprise
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Alo Uses QR Code Like a Cracker Jack’s Surprise

Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing tagline — Goodness From Inside Out ™. ...