Which Ford Fiesta Launch Scored Better?
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Which Ford Fiesta Launch Scored Better?

Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced a multi-channel campaign touting the slogan, “It’s a pretty big deal,” backed up by a powerful...