Use Narrowcasting to Maximize Your Marketing Results
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Use Narrowcasting to Maximize Your Marketing Results

It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net. Blanket broadcasting or mass marketing are gone, but companies still...