Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners
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Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners

When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also...

Posted by March 7, 2017June 19, 2019
Success with Web-to-Print — Part 2
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Success with Web-to-Print — Part 2

Three more helpful tips to help you succeed with web-to-print technology. This is the second in a three part series that covers helpful tips for companies that are using web-to-print solutions for marketing and document management. Think about pricing, not in terms of individual project cost or per-piece cost, but how the entire solution impacts...

10 Terminal Design Flaws in Senior Living Mailer
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10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

Marketing Management & Execution Solutions: So What Do You Call Them?
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Marketing Management & Execution Solutions: So What Do You Call Them?

Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain?  In the world of marketing communications management, many people would think the above terms all mean the same thing.  I actually think...

Posted by July 26, 2012January 1, 2017
Retire Your 1980s Marketing Practices Along Side Your INXS Album
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Retire Your 1980s Marketing Practices Along Side Your INXS Album

The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider.  The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns, static, soon-to-be-tossed collateral pieces, and one-way, non-triggered communication. The spoilage and fallout of living to extremes...

Posted by June 5, 2012May 29, 2019
Ten Ways to Decrease Direct Mail Spending
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Ten Ways to Decrease Direct Mail Spending

Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve both sides of the ROI equation with your direct mail campaigns:...

Posted by August 25, 2011May 29, 2019
Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency
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Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency

Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“.  This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross Functional Collaboration Go-Green to Gain-Green Bringing in the Big Marketing Supply Chain Brains While those are basic strategies any business can...

Posted by July 28, 2011January 18, 2018
What’s your Role in the Marketing Supply Chain?
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What’s your Role in the Marketing Supply Chain?

Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest and freshest content to customers and prospects alike, old, over-ordered or un-utilized materials tend to be...

Posted by July 21, 2011May 29, 2019
Print 2.0: Smart Print that Works Harder
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Print 2.0: Smart Print that Works Harder

“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations professional based in Atlanta. Today, smart companies understand how to leverage the inherent value...

Posted by April 14, 2011May 29, 2019
All Aboard! It’s Time to Engineer the Marketing Process
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All Aboard! It’s Time to Engineer the Marketing Process

Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific events.  I can say that I am continually impressed by the content and quality of these events.  There...

Posted by January 6, 2011January 18, 2018
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