One-to-One Marketing Campaign Tips
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One-to-One Marketing Campaign Tips

The combination of using variable data direct mail, email and PURLs (personalized URLs) together can be an overwhelming proposition.  But, with many statistics to support the financial results of one-to-one cross-channel campaigns, it’s impossible to ignore the need to use them in the New Year. In an article from XMPie entitled “Five Things to Keep in Mind...

Posted by December 23, 2010January 18, 2018