by Admin | Dec 23, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
The combination of using variable data direct mail, email and PURLs (personalized URLs) together can be an overwhelming proposition. But, with many statistics to support the financial results of one-to-one cross-channel campaigns, it’s impossible to ignore the need...