VDP Helps Surgeons Increase Response Rates by 50%
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VDP Helps Surgeons Increase Response Rates by 50%

It makes sense that personalized versus generic direct mail better meet the needs of your customers, or in the case of a group of plastic surgeons, its patients. A group of plastic surgeons found itself sending out far too many generic information packets as a follow-up to when someone would call in with a procedure...