5 Ways to Personalize the Customer Journey
Post

5 Ways to Personalize the Customer Journey

Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their device-dominated existences to engaging with your brand. Here, Anne Houghton, VP-Creative, North America at Freeman, outlines five...

How to Merge Email and Direct Mail for Powerful Holiday Marketing
Post

How to Merge Email and Direct Mail for Powerful Holiday Marketing

For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....

Posted by October 9, 2018October 26, 2018
5 Unique Ways to Personalize Direct Mail with Variable Data Printing
Post

5 Unique Ways to Personalize Direct Mail with Variable Data Printing

When we say a mail piece is personalized, you probably interpret that as meaning it has the recipient’s name placed in the copy. With today’s modern printers, variable data printing can be used to personalize content beyond just text. Here are five different ways a direct mail piece can be personalized using VDP: Imagery Photos...

7 Reasons Why Direct Mail Gets High Response Rates
Post

7 Reasons Why Direct Mail Gets High Response Rates

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...

Posted by May 10, 2018May 10, 2018
4 Best Practices of Email Lead Nurturing
Post

4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

How High Value Direct Mail Can Increase Response Rates
Post

How High Value Direct Mail Can Increase Response Rates

NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct mail. Personalized direct mail, or variable data direct mail, uses unique content specific to each...

Millennials Like Getting Direct Mail, Here’s Why
Post

Millennials Like Getting Direct Mail, Here’s Why

The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their digital advertisements online because that’s where...

4 Easy Ways to Track the Success of Your Direct Mail Campaign
Post

4 Easy Ways to Track the Success of Your Direct Mail Campaign

Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...

You Get What You Pay For With Mass Market Direct Mail
Post

You Get What You Pay For With Mass Market Direct Mail

One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual...

The Big Three of Marketing in 2017: Data, Personalization and Content
Post

The Big Three of Marketing in 2017: Data, Personalization and Content

  In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and content. Here’s 9 stats that speak to the importance of these three...

  • 1
  • 2