Tips for Writing Irresistible Direct Marketing Content: Part 1
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Tips for Writing Irresistible Direct Marketing Content: Part 1

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in...

7 Memorable Applications of QR Codes on Business Cards
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7 Memorable Applications of QR Codes on Business Cards

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start conversations and get...

How to Serve Up QR Codes That Don’t Disappoint
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How to Serve Up QR Codes That Don’t Disappoint

A QR Code® can either be the cherry or the sour grape on the top of your marketing sundae.  When it comes to prospects interacting with your marketing materials, newsletter, or advertisement, they’re either going to swallow and smile or spit it out. By including a QR Code, and a teaser foreshadowing where it will...

Alo Uses QR Code Like a Cracker Jack’s Surprise
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Alo Uses QR Code Like a Cracker Jack’s Surprise

Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing tagline — Goodness From Inside Out ™. ...

QR Codes that Lead Prospects Down the Road to Abilene
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QR Codes that Lead Prospects Down the Road to Abilene

It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene Paradox is when a group of people collectively decide...

Inspiring Ideas for Using Personalized QR Codes
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Inspiring Ideas for Using Personalized QR Codes

Personalized QR Codes offer a highly interactive and personal way to interact with your target audience.  Strategically, a personalized QR Code is a slightly different experience from pushing a text message to a group of recipients.  The QR Code gives the recipient the power to decide if they want to engage with your company using their mobile...

Posted by June 8, 2011January 18, 2018
Catapult Your Direct Marketing with Personalized QR Codes
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Catapult Your Direct Marketing with Personalized QR Codes

It’s not easy being friends with a marketer.  Marketers like to watch television commercials, get mad if the mail is thrown away before they get to see it and hijack their friends’ smartphones to see what new text-based marketing campaigns they have received. Talented marketers are always on the lookout for the next creative idea and never...

Posted by May 25, 2011February 7, 2017