Report Shows Marketers are Taking a Deeper Dive into Personas
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Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent listing it as one of its leading budget...

Best Practices for Digital Print Marketing: Part 2
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Best Practices for Digital Print Marketing: Part 2

This is the second in a four part series about using digital print marketing in your business. These three best practices will help you optimize the use of digital printing in your marketing efforts. Traditional marketing rules apply. When marketers begin implementing many of today’s digital printing applications, there may be the misconception that the...