How to Use Direct Mail for Customer Reactivation
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How to Use Direct Mail for Customer Reactivation

After all you’ve been through, are you going to let them walk away without even checking in to see how they’re doing? Do you even know why they broke up with you? It’s not you, it’s them. Ok, it might be you. There are many possible reasons why some customers haven’t done business with you...

Integrate Direct Mail into your Marketing and Increase Response
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Integrate Direct Mail into your Marketing and Increase Response

The growth of modern online marketing and its integration with traditional advertising has created a communications overload, in which the average consumer may hear or see as many as several thousand marketing messages every day. Marketers and business owners looking to overcome this ground noise must develop effective cross-media strategies. Cross-media marketing campaigns use different...

10 Terminal Design Flaws in Senior Living Mailer
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10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

U.S. Postal Service Adds Six Programs to Aid and Reward Marketers
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U.S. Postal Service Adds Six Programs to Aid and Reward Marketers

Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce and connects every American. Last year alone the...

Postcards Evolve from a Means to Send a Note to a Means to Build a Business
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Postcards Evolve from a Means to Send a Note to a Means to Build a Business

Postcards came into existence in 1840 when people were looking for an easier way to send quick notes. It wasn’t until 1869 that they actually escaped being enclosed in an envelope and advanced to stand alone, stamped postal pieces. Flash forward a couple hundred plus years and postcards have become the little direct mail engine...

Posted by July 10, 2012February 8, 2021
Behold the Power of Postcards
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Behold the Power of Postcards

Want to start the New Year with a spike in business, web traffic, or sales? You can unequivocally without fail by mailing postcards. Do it now by following some simple guidelines and you can generate all the sales leads you want. In today’s high tech world where social media campaigns and multi-channel campaigns that sometimes can take months...

Posted by February 14, 2012February 7, 2017