Millennials Like Getting Direct Mail, Here’s Why
Post

Millennials Like Getting Direct Mail, Here’s Why

The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their digital advertisements online because that’s where...

Why Direct Mail is More Memorable
Post

Why Direct Mail is More Memorable

The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...

Posted by May 23, 2017December 24, 2020
Where Marketing Fits Into The Small Business Mix
Post

Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017February 22, 2021
Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners
Post

Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners

When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also...

Posted by March 7, 2017February 22, 2021
Tips for Writing Irresistible Direct Marketing Content: Part 5
Post

Tips for Writing Irresistible Direct Marketing Content: Part 5

We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable expectations with your marketing materials. Be truthful to your...

Tips for Writing Irresistible Direct Marketing Content: Part 4
Post

Tips for Writing Irresistible Direct Marketing Content: Part 4

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each greeting with your customer’s name and anything else you know about your customer. Include Numbers: Including numbers and symbols...

Tips for Writing Irresistible Direct Marketing Content: Part 3
Post

Tips for Writing Irresistible Direct Marketing Content: Part 3

If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing campaign. Don’t waste your customer’s time by sending them...

Catalogs 2.0: Meaner, Leaner and Incredibly Manipulative
Post

Catalogs 2.0: Meaner, Leaner and Incredibly Manipulative

Flash forward to today. Rather than becoming extinct, like some people wagered with the advent of the Internet and digital catalogs, print catalogs have proven the power of pictures and touch by remaining an unbeatable means to get consumers to place orders online. Print catalogs influence twice as many consumers as both Pinterest and Twitter...

Is Your Business Card Making the Right Impression?
Post

Is Your Business Card Making the Right Impression?

If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she collects every time she networks. She rightfully asks where is the quality, the...

Three QR Codes® Answer More Than What Time Is It
Post

Three QR Codes® Answer More Than What Time Is It

Like our phones, watches have become smart. They do more than tell the time. Some run without batteries. Some never lose even a fraction of a second of time. Other watches include compasses and measure barometric pressure. Curious as to how three high-end watches wooed customers to the counter through QR codes®, I scanned the quick...

Posted by March 22, 2012December 28, 2016