Why direct mail prospecting is critical to businesses. If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or...
It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just...
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to...
