If You Aren’t Direct Mail Prospecting, You’re Missing Out
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If You Aren’t Direct Mail Prospecting, You’re Missing Out

Why direct mail prospecting is critical to businesses. If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or sent a hand-written note. A high-value direct mail piece is one of the six (phone,...

Posted by November 9, 2017September 9, 2021
Don’t Let Cold Calls Make You Shiver
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Don’t Let Cold Calls Make You Shiver

It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just seems to me that, in our rush...

How to Use the Pain Funnel to Drive Greater Direct Mail Response
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How to Use the Pain Funnel to Drive Greater Direct Mail Response

When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to find pain, copywriters, account executives, and corporate marketers aren’t.  This is demonstrated when you...