by NextPage | Feb 28, 2013 | blog, MULTI-CHANNEL MARKETING, QR CODES
If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a...
by NextPage | Oct 4, 2012 | blog, QR CODES
It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene...
by NextPage | Mar 29, 2012 | blog, PERSONALIZED URLS, QR CODES
Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales. Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to...
