Two QR Code Advertisements Hooked Me in Six Words or Less
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Two QR Code Advertisements Hooked Me in Six Words or Less

If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a headline and appropriately placed QR Code® that does...

QR Codes that Lead Prospects Down the Road to Abilene
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QR Codes that Lead Prospects Down the Road to Abilene

It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene Paradox is when a group of people collectively decide...

Wine Sales, Weddings, and Other Wonderful Ways to Use QR Codes
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Wine Sales, Weddings, and Other Wonderful Ways to Use QR Codes

Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales. Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to patrons who have signed up to follow the band, and in addition they...

Posted by March 29, 2012January 18, 2018