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9 Ways to Boost Your Next Direct Mail Marketing Campaign

by | Nov 28, 2017 | DIRECT MAIL, Marketing, PRINT

In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They...
Tips for Writing Irresistible Direct Marketing Content: Part 1

Tips for Writing Irresistible Direct Marketing Content: Part 1

by NextPage | Sep 12, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, QR CODES

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the...
VDP Allows Bridal Service Companies and Brides to Get Personal

VDP Allows Bridal Service Companies and Brides to Get Personal

by NextPage | May 21, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were...
7 Memorable Applications of QR Codes on Business Cards

7 Memorable Applications of QR Codes on Business Cards

by NextPage | Apr 11, 2013 | Blog, QR CODES

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start...
Two QR Code Advertisements Hooked Me in Six Words or Less

Two QR Code Advertisements Hooked Me in Six Words or Less

by NextPage | Feb 28, 2013 | Blog, MULTI-CHANNEL MARKETING, QR CODES

If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a...
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8300 NE Underground Drive
Pillar 122
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(816) 459-8404

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