9 Ways to Boost Your Next Direct Mail Marketing Campaign
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9 Ways to Boost Your Next Direct Mail Marketing Campaign

In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They are simple to use and easy to track....

Posted by November 28, 2017April 26, 2018
Tips for Writing Irresistible Direct Marketing Content: Part 1
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Tips for Writing Irresistible Direct Marketing Content: Part 1

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in...

VDP Allows Bridal Service Companies and Brides to Get Personal
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VDP Allows Bridal Service Companies and Brides to Get Personal

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were personalized using variable data printing (VDP), with coupons or incentives such as the two free airline tickets...

7 Memorable Applications of QR Codes on Business Cards
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7 Memorable Applications of QR Codes on Business Cards

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start conversations and get...

Two QR Code Advertisements Hooked Me in Six Words or Less
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Two QR Code Advertisements Hooked Me in Six Words or Less

If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a headline and appropriately placed QR Code® that does...

The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies
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The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies

We pitted three corporate giants against one another this week. Between Microsoft, Dassault Systemes and Boehringer Ingelheim, which company do you think did the best job with its mobile tag usage (QR Codes® vs. Microsoft Tag) and advertising composition (copy, layout, call to action)? Boehringer Ingelheim Gets Wordy Reading this ad makes me happy I...

Who Scans those Goofy Little Black Boxes Called QR Codes®?
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Who Scans those Goofy Little Black Boxes Called QR Codes®?

ComScore, a company that follows and measures the digital world, released a study that shows QR code®* users are skewed heavily to young, affluent men. ComScore’s research showed that in June 2011, more than 14 million U.S. mobile users scanned QR codes. Altogether, these mobile users make up 6.2 percent of the total mobile audience. Of...

QR Codes that Lead Prospects Down the Road to Abilene
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QR Codes that Lead Prospects Down the Road to Abilene

It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene Paradox is when a group of people collectively decide...

Fendi, Ferrari, Ferragamo Flaunt QR Codes®
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Fendi, Ferrari, Ferragamo Flaunt QR Codes®

Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums.  More importantly they’re doing so with style, finesse, and technically flawless integration into their brands. Applause. In 2011 the Virginia Museum of Fine Arts created a QR-code-collage portrait...

QR Code Lead Future Generations to Content and Historical Information
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QR Code Lead Future Generations to Content and Historical Information

QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive...

Posted by June 21, 2012January 18, 2018
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