7 Memorable Applications of QR Codes on Business Cards
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7 Memorable Applications of QR Codes on Business Cards

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start conversations and get...

Two QR Code Advertisements Hooked Me in Six Words or Less
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Two QR Code Advertisements Hooked Me in Six Words or Less

If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a headline and appropriately placed QR Code® that does...

The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies
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The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies

We pitted three corporate giants against one another this week. Between Microsoft, Dassault Systemes and Boehringer Ingelheim, which company do you think did the best job with its mobile tag usage (QR Codes® vs. Microsoft Tag) and advertising composition (copy, layout, call to action)? Boehringer Ingelheim Gets Wordy Reading this ad makes me happy I...

Who Scans those Goofy Little Black Boxes Called QR Codes®?
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Who Scans those Goofy Little Black Boxes Called QR Codes®?

ComScore, a company that follows and measures the digital world, released a study that shows QR code®* users are skewed heavily to young, affluent men. ComScore’s research showed that in June 2011, more than 14 million U.S. mobile users scanned QR codes. Altogether, these mobile users make up 6.2 percent of the total mobile audience. Of...

QR Codes that Lead Prospects Down the Road to Abilene
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QR Codes that Lead Prospects Down the Road to Abilene

It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene Paradox is when a group of people collectively decide...

Fendi, Ferrari, Ferragamo Flaunt QR Codes®
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Fendi, Ferrari, Ferragamo Flaunt QR Codes®

Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums.  More importantly they’re doing so with style, finesse, and technically flawless integration into their brands. Applause. In 2011 the Virginia Museum of Fine Arts created a QR-code-collage portrait...

Applebee’s Uses QR Code to Increase Lunch Traffic 10%
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Applebee’s Uses QR Code to Increase Lunch Traffic 10%

Many restaurants across America are asking diners to leave their phones on during their meals. These restaurants are using multi-channel campaigns to entertain you and even talk to you while you wait for your meal to be prepared. Applebee’s with its QR Code® enabled campaign is one of those restaurants. While there are many organizations...

Posted by July 19, 2012December 28, 2016
QR Code Lead Future Generations to Content and Historical Information
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QR Code Lead Future Generations to Content and Historical Information

QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive...

Posted by June 21, 2012January 18, 2018
Use QR Codes to Be More Likable
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Use QR Codes to Be More Likable

One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to “like” your Facebook page after scanning a QR Code®. It’s a natural...

Posted by June 14, 2012May 29, 2019
Fast Company Advertisers Accelerate Engagement with QR Codes
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Fast Company Advertisers Accelerate Engagement with QR Codes

Fast Company is the gospel for entrepreneurs wanting to learn success secrets from entrepreneurial greats such as Jack Dorsey of Twitter and Mark Crumpacker of Chipotle. Dorsey was featured on the front cover of Fast Company’s March 2012 issue, which covered the 50 most innovative companies in the world. In that same March issue you...

Posted by June 7, 2012February 6, 2017
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