5 Steps to Owning Thought Leadership
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5 Steps to Owning Thought Leadership

Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...

How to Produce (and Distribute) a Successful White Paper (Part II)
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How to Produce (and Distribute) a Successful White Paper (Part II)

In How to Produce a Successful White Paper (Part I) you learned about the three types of white papers, how to launch a white paper like a new product launch and how the tone should be educational so as to position your company as a thought leader. In this follow-up blog, you’ll learn the pros and cons...

How to Produce a Successful White Paper (Part I)
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How to Produce a Successful White Paper (Part I)

Used as marketing tools, these papers allow companies to help their customers solve problems. The big distinguisher and reason they are so popular is that the information is presented with an educational rather than sales twist. Facts opposed to propaganda. White papers work because buyers want to make up their own minds, do appropriate research...