5 Steps to Owning Thought Leadership
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5 Steps to Owning Thought Leadership

Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...

Social Media Goals – What are yours and who is responsible?
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Social Media Goals – What are yours and who is responsible?

A recent survey by Ragan/NASDA QMX Corporate Solutions reported that 65% of organizations add social media duties on top of all the other duties an individual already holds. 27% have a social media team and 3% outsource their social media efforts. Other important findings: 69% are dissatisfied or only “somewhat satisfied” with how they measure social media....

Study Confirms Direct Mail and Email Remain Preferred Channels
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Study Confirms Direct Mail and Email Remain Preferred Channels

Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study reveal why receiving “properly executed” direct mail still brings smiles to recipients and results to your company. According...

Hunter’s Association Uses Direct Mail to Target License Renewals
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Hunter’s Association Uses Direct Mail to Target License Renewals

A trade association for hunting enthusiasts and gun manufacturers is helping states ramp up license renewals through direct mail and social media. The National Shooting Sports Foundation (NSSF) gave the New York State Department of Environmental Conservation a $35,000 grant to design and mail a black and white postcard to outdoorsmen to renew their hunting licenses. License renewals...

Posted by June 27, 2012February 6, 2017
Use QR Codes to Be More Likable
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Use QR Codes to Be More Likable

One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to “like” your Facebook page after scanning a QR Code®. It’s a natural...

Posted by June 14, 2012February 8, 2021