How Direct Mail Can Boost Trade Show Attendance
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How Direct Mail Can Boost Trade Show Attendance

It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy bowl and wait for the show to begin. Lots of...

Direct Mail Strategies for Trade Show Success [PODCAST]
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Direct Mail Strategies for Trade Show Success [PODCAST]

Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with technology for a whole new life.  Specifically, Danner talked about...