To Pick the Right Campaign Metrics, Ask the Right Questions Prior to Launch
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To Pick the Right Campaign Metrics, Ask the Right Questions Prior to Launch

Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency lunchroom and you’ll hear the words click-through, long-term bounce rates, subject line pull, open...