The USPS has promotions planned for the rest of 2024. These promotions are meant to encourage businesses and marketers to use new technologies and creative mailing strategies. These promotions aim to improve customer interaction, simplify operations, and achieve better marketing results by using physical mail.
In the following, we will discuss four promotions offered by USPS for the remainder of 2024. These promotions include Emerging & Advanced Technology, Reply Mail IMbA, Informed Delivery®, and Retargeting.
1. 2024 Emerging & Advanced Technology Promotion
Promotion Period: All Year Round (6 consecutive months maximum during 2024)
Registration: November 20, 2023 – December 31, 2024
More Info: USPS Emerging & Advanced Technology Promotion
The 2024 Emerging and Advanced Technology Promotion is a standout opportunity for businesses looking to integrate cutting-edge technology with their direct mail campaigns. This promotion encourages the use of technologies such as Enhanced Augmented Reality (AR), Mixed Reality, Virtual Reality (VR), Near Field Communication (NFC), Video in Print, and mail integration with voice assistants. Additionally, the promotion now includes mobile technologies that facilitate seamless online shopping experiences.
By leveraging these emerging technologies, businesses can create more engaging and interactive mailpieces that capture the recipient’s attention and enhance the overall customer experience. For instance, incorporating AR into a mailpiece could allow a customer to scan the mail with their phone and see a product come to life in 3D, while NFC could enable quick and easy access to a company’s website or special offer with just a tap. This promotion is designed to encourage innovation in direct mail, making it a more dynamic and effective marketing tool.
2. 2024 Reply Mail IMbA Promotion
Promotion Period: July 1, 2024 – December 31, 2024
Registration: May 15, 2024 – December 31, 2024
More Info: USPS Reply Mail IMbA Promotion
The Reply Mail IMbA Promotion is targeted at Qualified Business Reply Mail (QBRM) and High Volume QBRM customers. The goal of this promotion is to encourage the adoption of the Intelligent Mail Barcode Accounting (IMbA) system, which provides a more efficient and streamlined process for managing reply mail.
Participants in this promotion are required to enroll in the IMbA system and use either a static or serialized barcode on their reply mailpieces. The IMbA system offers several advantages, including improved tracking, faster processing, and more accurate data collection. By adopting this technology, businesses can enhance their reply mail operations, reduce costs, and improve the overall efficiency of their mailing processes.
3. 2024 Informed Delivery® Promotion
Promotion Period: August 1, 2024 – December 31, 2024
Registration: June 15, 2024 – December 31, 2024
More Info: USPS Informed Delivery Promotion
The Informed Delivery® Promotion is another exciting opportunity for businesses to expand their marketing reach. Informed Delivery is an omnichannel feature offered by the USPS that allows consumers to receive a digital preview of their mail each day via email. This promotion encourages businesses to create Informed Delivery campaigns that enhance the physical mailpiece with a digital component.
By participating in this promotion, businesses can benefit from a 4% discount on eligible mailings. Additionally, eDoc submitters who successfully process their postage statements can receive an additional 0.5% incentive. Informed Delivery campaigns are a powerful way to engage customers through multiple channels, increasing the visibility and impact of a mailing campaign.
4. 2024 Retargeting Promotion
Promotion Period: September 1, 2024 – November 30, 2024
Registration: July 15, 2024 – November 30, 2024
More Info: USPS Retargeting Promotion
The Retargeting Promotion is designed to help businesses re-engage potential customers who have shown interest in their products or services but did not complete a purchase. This promotion encourages the use of personalized postcards to retarget recent website visitors who did not convert.
Retargeting is a powerful marketing tool that allows businesses to remind potential customers of their offerings and encourage them to take action. By sending a personalized postcard following a website visit, businesses can create a tangible, memorable touchpoint that drives conversions and increases sales. This promotion offers an excellent opportunity for businesses to maximize their marketing efforts and turn interested prospects into loyal customers.
There were a couple other promotions earlier this year that have expired which you can see here…
- 2024 Personalized Color Transpromo Promotion
- 2024 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
The USPS Promotions for the remainder of 2024 present valuable opportunities for businesses to innovate their mailing strategies, engage customers more effectively, and improve their return on investment. By participating in these promotions, businesses can take advantage of the latest technological advancements and marketing techniques, ensuring that their direct mail campaigns stand out in a crowded marketplace. Whether it’s through the use of augmented reality, intelligent mail barcodes, informed delivery, or retargeting, these promotions provide a pathway to more dynamic, effective, and successful mail marketing.
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