Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales.
Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to patrons who have signed up to follow the band, and in addition they could be creative by posting “bills” on telephone poles like the one shown on the right for Jessica Lea Mayfield.
Using a QR Codes® to take music fans to an audio or video clip is brilliant engagement of the potential customer. Concert bookers can instantly increase pre-concert ticket sales through such a means of promotion. Any avid music lover walking by could scan the code and decide immediately if he or she would attend the event and place it on their smart phone calendar then and there on the spot.
I enjoyed viewing the You Tube video of Jessica Lea Mayfield singing that this QR Code® led me too. Seeing concert flyers is common when walking in any city but actually being able to familiarize yourself with the singer or band is not.
Tell Me More Before I Take a Pour
QR Codes® on the sides of wine bottles are becoming both hip and useful. Vineyards can’t possibly get all the information they want to share on the label. So using a QR Codes® to take wine lovers to reviews, wine ratings, varietal information, or even a tour of the vineyard makes good sense.
Sacre Bleu utilized QR Codes® as an additional means of social media marketing. They added QR codes to their bottle labels that when scanned, direct the consumer to a mobile-friendly site filled with promotions, information about the brand, special offers and even tips for matching the wine to food.
Sacre Bleu did not have the budget to run ads in Wine Spectator or Food and Wine magazine. So after studying up on the influence of wine labels and marketing avenues, it learned that its highest buying consumers were millennials who said they didn’t read those magazines anyway. They used social media.
Sacre Bleu uses QR Codes® to direct millennials to its Facebook page for various offers.
“I Do” Plan to Attend Your Wedding Ceremony
Brides and grooms are leveraging QR codes® to keep their wedding invitations clean and show they are socially “hip.” With QR codes®, there’s no need to clutter the invitation with maps and additional details, which can instead be posted at a personalized URL (PURL) for attendees to find and save.
Graphic designers love it because it allows them the flexibility to create a white-space rich invite without trying to cram all the information into an undersized envelope. Brides like it because they can achieve the look and feel they want while giving details about wedding registry locations, wedding service location, and so much more on a landing page instead of the scrapbook worthy wedding invite.
Couples who register their wedding receptions on Foursquare and create Twitter hashtags for the event are using QR codes® for a range of tasks. These include sending guests to an R.S.V.P website and even automatically adding the ceremony to guests’ electronic calendars. Besides having the “cool” factor, it makes a bride’s life easier by not having to spend hours manually counting reply cards.
Weddings, wine bottles, and concert bills make good sense for QR applications. However, before you go too crazy with QR codes®, watch this slide show showing the 10 biggest what-not-to-dos when integrating quick response codes.
QR Codes® are a registered trademark of Denso Wave.