From Pizzas to Panini’s, QR Codes® Whet Appetites for More

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May 10, 2012

If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing their Grilled to be Great videos.

Lesson learned? Cross media marketing is the rage and Panera Bread has its bread baking, sandwich making, and order taking down to a science, but its QR delivery is still a work in progress. Perhaps in the future we’ll see Panera include better call to actions other than “scan to learn more.” And then they’ll graduate to include customer rewards such as coupons on the landing page or even their secret recipe for their addictive green tea.

Saving Trees with Digital Coupons

Donatos Shares Digital Coupons on Pizza Boxes through QR Codes

Donatos, a pizzeria chain with 200 shops in five states, has fully embraced QR Codes and integrated them into its pizza boxes. Rather than printing coupons to continually tape to the box tops, its boxes feature a prominently displayed QR code* in the upper left hand corner that when scanned lead pizza lovers to digital coupons to use the next order.

Donatos is feeding the Midwest and driving customer relationships with QR codes to its pizza boxes.

Grocer Helps Fill Your Cart with QR Promo

Price Chopper, a Kansas City based grocery brand, found out through research that 75 percent of Americans don’t know what they’ll be making for dinner when 4 PM rolls around each and every day. To remedy the situation, the grocery chain created Meal Central – an area in each store where customers can pick up all the ingredients for a quick meal at a reasonable price and scan a QR Code to take home the recipe to prepare the meal.

Meal Central Allows Shoppers to Scan a Recipe to Make for Dinner

Price Chopper is advertising the weekly Meal Central meals in print and radio advertising through in-store banner with QR Codes, email marketing, on its website, and on Facebook.

The Price Chopper’s multi-channel campaign solves four real problems – (1) as a consumer, what can I serve for dinner on a budget without thinking (2) increases in-store sales (3) is measurable (4) creates a valuable archive for consumers to retrieve recipes on the grocer’s website and come to the store with a link the recipe to pick up ingredients.

In our fast moving world, QR codes make good sense to use in retail environments because people don’t want to wait or even to drive home to get the coupon off the refrigerator.

How can your business use QR codes to solve a problem your customers are hungry for a solution and to package it into a multi-channel campaign? Shoot us an email when you’ve built your QR campaign so we can write about your creativity and execution later this year?

QR Code® is a registered trademark of Denso Wave.

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