QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed.
If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive coupon or seasonal offer, terrific. However, consider the long-term as well as short-term ROI?
Imagine it is 2112 and your company is celebrating its centennial anniversary. As part of the big day your public relations agency sponsors a citywide geocaching treasure hunt to unearth a time capsule that can only be unlocked with a QR Code that will lead the winner to corporate prizes of historic value tied to your products or services.
Levi Strauss could use QR Codes to lead geocachers to 100-year old jeans worth up to $17,000 according to some recent eBay bids or a bank or investment firm could lead treasure hunters with QR Codes to buried collectible coins dated the same year as the anniversary of their company.
The beauty of QR Codes is the landing page or microsite you lead your customer to can be updated and changed as often as needed over time making your campaign timeless.
Is the founder of your company forward thinking enough to be followed, quoted, and covered in the media through the decades? If so consider building a microsite you can lead admirers and analysts to through a quick response (QR) code that summarizes the high points of those business beliefs.
Print QR Codes on bookmarks that can be given away in the biography section of local libraries or bookstores near your headquarters, franchises or stores. Are you thinking strategically in your use of QR Codes as they can be used in public relations campaigns, not just in direct mail, multi-channel campaigns, and integrated marketing? Think about QR usages in 5, 10, and 100 year increments for product or corporate anniversaries.
Timeless Uses of QR Codes
While QR Codes are great to illicit a quick response, what applications can you imagine to unharness a huge response – even if it’s planning years ahead? Below is a possible list of timeless uses you can incorporate with the use of two-dimensional bar codes.
- Mapping for scavenger hunts and geocaching events
- Marketing of museum exhibits
- Commissioning of artwork, murals, new logo announcements
- Announcing of corporate time capsules
- Releasing of corporate anthologies, biographies
- Showcasing of info on headquarter rooftops, (like Phillips in Austin did below)
- Unveiling of leadership bronze statues or corporate headquarter signage
Yes QR Codes can pay dividends in your cross media marketing right here, right now, but what are you doing to land your company on the cover of Deliver, Fast Company or in marketing history books for forward thinking integrated marketing or out of the ballpark PR? Wouldn’t it be a coup for your company to be referred to every time QR strategy is mentioned 50 years from now just like Steve Jobs is in every innovation lecture?
Look into the future and build the ultimate content campaign for generations to enjoy and talk about. The potential of QR Codes in your business’ future is immense; far bigger than a one by one square on a postcard.
QR Codes are a registered trademark of Denso Wave.