Non-profit organizations across the city and around the world are gearing up for what represents the bulk of their income for the year – the end-of-year ask for donations. Because so much is riding on these campaigns, implementing a strategy that will bring in the most donation revenue while keeping expenses low is imperative.
In a special seminar conducted at the NextPage offices this summer, marketing director Joel Hornbostel presented how using IP Targeting with direct mail can help boost donation rates for year-end giving campaigns as much as 180%. Here’s a video of the seminar:
For additional information on how IP Targeting can help you increase customer engagement, you can visit here, or download our free eBook, Learn How to Use IP Targeting For Increased Direct Mail Engagement