Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent listing it as one of its leading budget items. The report, which surveyed more than 200 marketers and CMOs from across the country, detailed key reasons brands are integrating content marketing with their overall brand messages. Here’s a look at some of the leading stats:

 

46.5%

Frequently update their buyer personas and have tailored content strategies mapped to each profile

 

54%

Constantly reassess their brand messaging and positioning

 

46.5%

Say their content marketing program is fully integrated with their overall communication strategy

This article appears in the new November/December 2018 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.