In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail marketing trends and 2024 is looking to be no exception. In this article, we will discuss the popular direct marketing technique known as direct mail marketing along with the trends related to direct mail to watch for in the coming year.
Why is Direct Mail So Popular?
It is no understatement to say that direct mail is still popular and this direct marketing method continues to grow in popularity since many digital channels and outlets are becoming more saturated on a daily basis. With direct mail marketing, you can still personalize your marketing message before delivering it directly into the hands of your ideal customer.
In addition, direct mail remains popular thanks to its high success rate. It has been reported that anywhere from 80-90% of direct mail is opened. On the other hand, only 30% of emails are opened.
Direct Mail Trends for 2024
As mentioned above, every year sees new direct mail trends grow in popularity. With 2024 on the way, we wanted to share some direct mail marketing tends to focus on for increased sales:
Opti-Channel Experience
It is important to be viewed as being everywhere all at once which means making yourself available and accessible to customers is important. One of the keys to success is helping customers as fully as possible within their preferred marketing channel.
USPS Promotions
Keep in mind that the US Postal Service runs new promotions every year. Watch for new promotions to find the best discounts for your technology choice when it comes to direct mail marketing.
Sustainable Mail Pieces
Green printing and sustainable mail pieces are a topic of interest in the printing industry. Expect to see a continued push for sustainable materials in direct mail marketing pieces that ensure you are being environmentally conscious in all your printing tasks.
Personalization
A personalized message is a key element in marketing and including it in your 2024 direct mail campaign is essential. There are different ways to personalize your next direct mail campaign including images that add a personal touch for each of your recipients. In addition, QR codes are still a great way to deliver a personal experience to consumers.
AI Data Driven Targeting
Smart algorithms that use AI programming uncover optimized targeting opportunities that increase the chances of getting better results from direct mail campaigns.
Integration with Digital Marketing
While digital integration isn’t new to the world of marketing, there is normally some new technology every year that provides greater marketing results and works to push the limits on what can be achieved.
AI Produced Creative
Marketers are testing the capabilities of AI tools that assist in creating top-notch creative in a quicker and more efficient manner. AI tools can create eye-catching images, compelling copy, and memorable videos while also saving companies time and money. AI is even able to create personalized content for specific audiences targeted by a company.
Put the power of the latest direct mail trends to work for you in 2024. Call our direct mail experts to get started.
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