DIRECT MAIL AUTOMATION

eliminate the repetition with direct mail automation

Our direct mail automation systems are designed to eliminate the repetitive, manual processes often involved in designing, proofing, print and delivering effective direct mail. And, because our print and marketing automation systems are integrated with our Variable Data Print technology, our process is seamless in producing highly personalized materials and digital pages.

How Direct Mail Marketing Automation Works:

Template, Asset, and Business Rule Configuration

NextPage collaborates with the client to design and configure a variable data print template in the direct mail marketing automation platform, using data-driven business rules and variable text and image assets.

Secure Data Deliver

NextPage provides protected data delivery using Secure Data Delivery and Secure FTP (SFTP) via whitelisted IP Addresses, or via Web Service API.

Automated DataExchange

Client systems deliver data files to NextPage via SFTP or Web Service API. Data files are auto-imported, and an email notification is delivered to the client.

Back End Print and Mail Production

Once a job is approved and moves to production, NextPage produces and mails the designated pieces for automated marketing solutions without the hassle of additional work.

Final Production and Postage Billing

The NextPage accounting team emails a designated email address (or group) a summary PDF invoice and detailed billing report.

6 Direct Mail Marketing Best Practices

6 Direct Mail Best Practices for Concept to Conversion

6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42% of people scan or read the mail they receive. When following direct mail marketing best...

How Healthy is Your Direct Mail Program?

Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed resources and yield decreasing returns. In this...

Designing Direct Mail

Designing Direct Mail Pieces That Stand Out in the Mailbox

Designing Direct Mail Pieces That Stand Out in the Mailbox   In today's digital age, mailboxes are not as cluttered as they used to be, but competition for attention is fierce. With fewer pieces arriving daily, designing direct mail pieces have to make an...

Maximizing Impact with Direct Mail and Digital Strategies

Direct Mail: Maximizing Impact with Digital Strategies

Direct Mail: Maximizing Impact with Digital Strategies In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods stands loud among the noise of online ads and emails. Direct mail. Direct mail campaigns They offer a tangible...

Overcome Digital Fatigue: Print is Your Secret Weapon

Overcome Digital Fatigue: Commercial Print is Your Secret Weapon

Overcome Digital Fatigue: Commercial Print is Your Secret Weapon Overlooking the power of print in this digital age is easy, but that doesn't mean print isn't a powerful tool in the marketing arsenal. Employing commercial print in your marketing can help to elevate...

Direct_mail_social_media

Commercial Print in a Digital World

Commercial Print in a Digital World   In a highly digital world, commercial print stands as a valuable tool that continues to engage consumers. From direct mail to large-format displays, print has adapted to serve the dynamic needs of multi-channel marketing...

How NextPage Supports Agencies with Direct Mail Expertise

Direct marketing agencies are the backbone of most successful campaigns. They bridge the gap between brands and their target audiences through well-crafted messages, creative strategies, and using multiple channels. Even with the rise of digital marketing, direct...

The Impact of the Envelope: Elevating Your Direct Mail Campaigns

An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool. The envelope can significantly affect the success of their...

A collection of print marketing materials

Commercial Print: The Cornerstone of Modern Marketing

Commercial Print is the cornerstone of modern marketing. Living in a time of digital innovation, it's easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable experiences through real...

Contact Us Today To Get Started

Contact us today to get connected to a sales representative specializing in your industry.

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404