In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make...
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Are You Learning the Right Things from Your Data?
In this digital age, marketers have more data to work with than ever before. But actually deriving...
How Zappos Built Their Business by Building Relationships
Because people are hungry for relationships, brands should give them that, first and foremost....
Will Clickable Paper Replace QR Codes?
Ever since the increased popularity of digital products there has been a desire to create a...
How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might...
Why It’s Important to Re-Imagine Your Brand
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening....
How to Happily Balance Creativity and Nonconformity
The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and...
5 Myths About Millennials and Mail
With millennials poised to become the dominant force in the economy, companies must learn how to...
How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail...