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How Brand Mascots Make Ordinary Products Memorable
Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I...
How to Create an Inbound Marketing Campaign for an E-Commerce Website
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional...
If You Aren’t Direct Mail Prospecting, You’re Missing Out
Why direct mail prospecting is critical to businesses. If you're in sales chances are you've tried...
Consumers Trust Custom Content More Than Ads According to Study
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom...
Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever
Marketers everywhere often work on their budgets this time of year. There are typically two...
6 Commercial Characters Who Make Great Halloween Costumes
Halloween is one day a year when brands can really see how much their advertising has impacted...
Survey Shows How Consumers Engage With Brands
In the age of consumer connectivity, the key to staying engaged with your customers is...
What is a Marketing Portal and Why Do I Need One?
Marketing Portal Strategy As your company grows and expands, you may find yourself faced with new...