Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more than 2,000 consumers, shows that consumers don’t care if they engage offline or online – they just want service and experience wherever they go. Here’s a look at how they are connecting:

This article appears in the new November/December 2017 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.