For those of us in the print industry October 18th is a special day marking the return of...
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4 Differences Between Marketing and Journalism
The journalism school at my college had two tracks of emphasis to choose from: news and...
6 Ways Digital Marketing Has Enhanced Print
In just a few short decades, we have seen the meteoric rise of the internet, cell phones,...
Why Christmas Sales Happen Sooner Every Year
You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat...
How High Value Direct Mail Can Increase Response Rates
NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing...
4 Reasons Why Virtual Reality May Be Your New Marketing Channel
The term “virtual reality” has been around for a long time; used extensively as a plot device in...
Sealing Fate: The History of Envelopes
An envelope is a flat paper container in which you insert a document, seal it shut, and then send...
How Amazon’s Purchase of Whole Foods Will Revolutionize Grocery Shopping
If you walk into a Whole Foods store right now, you may see that in addition to buying a carton of...
Email Communication Still Number One for Executives
The numbers are in and it’s official – email is still the No. 1 way today’s business executives...