When writing about an event or sale it is best to convey all the information in a clear and...
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Tips for Writing Irresistible Direct Marketing Content: Part 1
Resist the urge to cram every bit of information into one marketing piece, whether it is an email,...
Personalized Marketing: What You Need to Know!
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies,...
NextPage (formerly Mail Print) Expands in Kansas City, MO
NextPage, formerly Mail Print, a full-service printing and direct marketing company, is nearly...
10 Tips for a Higher R.O.I Using VDP for B2B Marketing
Creative Variable Data Printing Services If you are looking to increase response rates and cut...
Sensory Branding: Help your prospect connect with your brand
The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers...
VDP, Changing the Design of Direct Marketing
The evolution of variable data printing (VDP) has significantly changed the landscape for the...
Quit Making Up Response Rates – Measure the Right Way or Not at All
Figuring out how well people are responding to your marketing campaigns is vital if you expect to...