For years, companies have been capitalizing on the power of print advertising to attract customers...
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Get Your Message Across the Right Way – Print that Makes Sense
You may be questioning your general approach to your print marketing campaigns in light of the...
Complex Variable Data Printing Made Easy
The evolution of digital printing has transformed the world of direct marketing. No longer must...
Direct Mail is on the Skids – Or is it?
The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid...
Catalogs 2.0: Meaner, Leaner and Incredibly Manipulative
Flash forward to today. Rather than becoming extinct, like some people wagered with the advent of...
Revealing Facts Behind Catalog Shoppers
Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000...
QR Code and Emerging Media Heighten Engagement and Can Lower Your Postage Costs
This year the USPS is upping the ante by including a scan-to-call component to its QR Code promo....
How to Lease a Mailing List that is Solid Gold
If you’re supplementing your existing donor database by also buying an outside list, know that...
Business Card Designs that Work
I have seen thousands of business cards in the last 25 years. Between you and me, most of them...