QR Code and Emerging Media Heighten Engagement and Can Lower Your Postage Costs

This year the USPS is upping the ante by including a scan-to-call component to its QR Code promo. This means when a prospect scans the QR Code with their smartphone that they will be connected by phone to the business that did the mailing. And that business will get a 2% postage discount, which could mean hundreds of dollars in savings per mailing.

For example, a business that normally would have paid $14,750 for mailing 25,000 bounce-back coupons with QR Codes that cost .59 each would only pay $14,250 for postage with the 2% postal service discount.

That 2% would equate to $500 in postage savings. This is more than enough to pay for a celebration dinner for a marketing department when the mailing brings in $652,000 in sales by generating 1,000 purchases (4% of mailing) of a $652 product.

* QR Codes are a registered trademark of Denso Wave.

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