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Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods   The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and...

The Role of Commercial Print in Higher Education's Recruitment Strategy   In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in...

Uniting Print and Digital to Elevate Health Insurance Engagement   Health insurers can expand reach, personalize communication, and boost engagement. What makes health insurance different is that this may involve engaging an audience of diverse needs and...