DIRECT MAIL AUTOMATION

eliminate the repetition with direct mail automation

Our direct mail automation systems are designed to eliminate the repetitive, manual processes often involved in designing, proofing, print and delivering effective direct mail. And, because our print and marketing automation systems are integrated with our Variable Data Print technology, our process is seamless in producing highly personalized materials and digital pages.

How Direct Mail Marketing Automation Works:

Template, Asset, and Business Rule Configuration

NextPage collaborates with the client to design and configure a variable data print template in the direct mail marketing automation platform, using data-driven business rules and variable text and image assets.

Secure Data Deliver

NextPage provides protected data delivery using Secure Data Delivery and Secure FTP (SFTP) via whitelisted IP Addresses, or via Web Service API.

Automated DataExchange

Client systems deliver data files to NextPage via SFTP or Web Service API. Data files are auto-imported, and an email notification is delivered to the client.

Back End Print and Mail Production

Once a job is approved and moves to production, NextPage produces and mails the designated pieces for automated marketing solutions without the hassle of additional work.

Final Production and Postage Billing

The NextPage accounting team emails a designated email address (or group) a summary PDF invoice and detailed billing report.

Designing Direct Mail Pieces That Stand Out in the Mailbox

In today's digital age, mailboxes are not as cluttered as they used to be, but competition for attention is fierce. With fewer pieces arriving daily, each piece has to make an immediate impact. The good news? The USPS's 2025 promotional incentives make the urge to...

Transform Direct Mail with Variable Data Printing’s Personal Touch

The customer now expects a seamless and tailored experience across all touchpoints in this digital-first world. They often see relevant ads, personalized suggestions, and custom content when they shop for products online. Yet, one of the most effective...

Maximizing Impact with Direct Mail and Digital Strategies

In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods stands loud among the noise of online ads and emails. Direct mail campaigns They offer a tangible touchpoint that digital channels can't replicate. When integrated with...

Overcome Digital Fatigue: Print is Your Secret Weapon

Overlooking the power of print in this digital age is easy, but that doesn't mean print isn't a powerful tool in the marketing arsenal. Employing commercial print in your marketing can help to elevate your message and increase customer engagement. A hands-on,...

Navigating the World of Commercial Print: Make a Tangible Impact in a Digital World.

In a highly digital world, commercial print stands as a valuable tool that continues to engage consumers. From direct mail to large-format displays, print has adapted to serve the dynamic needs of multi-channel marketing strategies. Print materials offer unique...

How NextPage Supports Agencies with Direct Mail Expertise

Direct marketing agencies are the backbone of most successful campaigns. They bridge the gap between brands and their target audiences through well-crafted messages, creative strategies, and using multiple channels. Even with the rise of digital marketing, direct...

The Impact of the Envelope: Elevating Your Direct Mail Campaigns

An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool. The envelope can significantly affect the success of their...

A collection of print marketing materials

Commercial Print: The Cornerstone of Modern Marketing

Commercial Print is the cornerstone of modern marketing. Living in a time of digital innovation, it's easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable experiences through real...

Maximizing Alumni Giving: What Colleges and Universities Need to Know

Discover how direct mail and variable data printing enhance fundraising success for colleges and universities. Learn how relationship-based strategies boost alumni engagement and giving.

How Does Direct Mail Automation Work?

A direct mail automation system eliminates the manual process involved with mailing a printed direct mail piece. A customer relationship management system (CRM) is one of the most integral parts of the process as it allows you to integrate direct mail with other...

EXPLORE OUR RESOURCES

Contact Us Today To Get Started

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404