Welcome to our Resources library. Mining data and solving problems is what we do best. As experts in print and communication technologies as well as multi-channel marketing we’d like to share what we know with you. Take a look at the resources we’ve curated for your benefit.
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Direct Mail Tips to Really Stand Out
Have you ever wondered why some direct mail pieces catch your eye while others end up unopened or in the trash? Today, direct mail marketing still holds significant power to engage customers if it's done right. By focusing on direct mail design and optimization,...
Guide to Print Finishing Options for Banks
High-quality print, material and finishing plays a critical role in bank marketing today. The right print finishing options can make your bank's brochures, flyers, and direct mail stand out, capturing customer attention and increasing your brand's visibility and...
Maximizing Alumni Giving: What Colleges and Universities Need to Know
Discover how direct mail and variable data printing enhance fundraising success for colleges and universities. Learn how relationship-based strategies boost alumni engagement and giving.
Must Have Sustainable & Eco-Friendly Promo Products
Today, consumers and businesses alike are becoming more mindful of their ecological footprint. For companies looking to make a lasting impression while promoting sustainability, eco-friendly promotional products are a fantastic option. Not only do these items help...
Threat Rising – For Banks & Credit Unions
A 2024 online survey conducted by Jack Henry™ of 127 bank and credit union CEOs with assets ranging from under $500 million to more than $10 billion highlighted the need for fraud prevention and mitigation. According to the “2024 Strategy Benchmark” report, check...
Security Focused Printing for Banks
In the banking industry, security is a top priority, especially when handling sensitive documents such as checks, account statements, loan agreements, and other financial records. As cyber threats continue to evolve, banks face increasing pressure to ensure that...
Trust and Transparency – Critical variables in finance
Every one of Beratung Advisors’ clients go through its 6-step Financial Planning process. The process, which is succinctly outlined on its website, every aspect of a client’s financial picture is reviewed and presented so that they understand the dynamics. In the...
Incorporating Brand Into Custom Folding Cartons
A product’s packaging is often the first interaction a customer has with a brand. As more businesses recognize the value of packaging as a marketing tool, custom folding cartons have become an effective way to incorporate branding, enhance product appeal, and...
IP Targeting for Nonprofits – A Powerful Tool for Direct Mail
Reaching the right audience efficiently and effectively is more critical than ever. While traditional direct mail campaigns continue to play a pivotal role in fundraising and awareness-building efforts, new digital tools such as IP targeting are changing the game....