Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...
Tag: <span>corporate blog</span>
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7 Ways to measure your Content Marketing Success
So your website has all this great content. But do you know if it is reaching anyone? The best way to approach any creative, analytical or research task is to ask a series of questions that are organized into key categories. The process will help you pinpoint the areas of your content strategy that are...
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5 AMBIT Awards Validate NextPage’s Work is as Good as Gold
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing Association dinner March 2013 because we know how to generate financially imperative results. We are proud to be a fifth-year, multiple award recipient for generating measurable, quantifiable results consistently. Mail Print earned four AMBITS in 2012, four in 2011, three AMBITS in 2010, and four...