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Remove Internal Roadblocks at Your Company part 2

This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...

Do You Know the 4 Phases of a Product Life Cycle?
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Do You Know the 4 Phases of a Product Life Cycle?

Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As many of you know, there are 4 distinct parts of the life cycle, and...

Survey Says….You Might Be Surprised
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Survey Says….You Might Be Surprised

I was talking with a business peer the other day; let’s call him Sam the Sales Rep. He was really distraught with a comment shared on a survey. The comment was from one of his best clients. It seems that in the comments section at the end of the survey, the client noted that he...

Predictive Personalization Essential for Casinos
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Predictive Personalization Essential for Casinos

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...

Everything You Wished You Knew Before You Built Your CRM Database
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Everything You Wished You Knew Before You Built Your CRM Database

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy word for fire) customers when necessary. Customer information that goes deep and reveals the lifetime value of that...