How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

3 Tactics for Effective Customer Retention Mail
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3 Tactics for Effective Customer Retention Mail

Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail tactics to foster continued brand interactions and boost customer retention. Take an Multi-Channel Approach Direct mail becomes even more powerful...

Posted by October 26, 2018October 31, 2018
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Remove Internal Roadblocks at Your Company part 2

This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...

Do You Know the 4 Phases of a Product Life Cycle?
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Do You Know the 4 Phases of a Product Life Cycle?

Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As many of you know, there are 4 distinct parts of the life cycle, and...

Survey Says….You Might Be Surprised
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Survey Says….You Might Be Surprised

I was talking with a business peer the other day; let’s call him Sam the Sales Rep. He was really distraught with a comment shared on a survey. The comment was from one of his best clients. It seems that in the comments section at the end of the survey, the client noted that he...

How to Say Thank You in a Personal, Memorable, Trackable Way
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How to Say Thank You in a Personal, Memorable, Trackable Way

Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon Doolittle’s 22 Delightful Ways to Say Thank You. Here’s a sample...

IKEA Takes Direct to Consumer Approach to Grow Customer Base
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IKEA Takes Direct to Consumer Approach to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive specials, flyers and its annual print catalog,...

To Pick the Right Campaign Metrics, Ask the Right Questions Prior to Launch
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To Pick the Right Campaign Metrics, Ask the Right Questions Prior to Launch

Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency lunchroom and you’ll hear the words click-through, long-term bounce rates, subject line pull, open...

How to Turn that Abandoned Cart into Dollars
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How to Turn that Abandoned Cart into Dollars

Internet shopping has increased 51% in the past two years. Today, seven out of 10 internet users shop online. If you’re an e-commerce company, this is all good until you see that e-retailers have lost around $33 billion in revenues because of abandoned carts in the past several years. Statistics indicate that three out of...

Posted by May 1, 2012February 6, 2017
Don’t Be a Drip, Nurture Your Leads
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Don’t Be a Drip, Nurture Your Leads

Marketers want to talk to prospects and salespeople want to talk to buyers. The courting process of moving a person from the prospect to buyer stage is called lead nurturing. Unfortunately most B2B marketers aren’t very good at it. In fact, among marketing automation adopters, only about 1 in 3 believe they have an effective lead nurturing process, according...

Posted by November 29, 2011January 18, 2018
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