by | Oct 31, 2018 | Blog, CUSTOMER EXPERIENCE, SALES STRATEGY, VISION & VALUES
Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average... 
by | Oct 26, 2018 | CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail... by NextPage | Jul 9, 2014 | Blog, BRANDING, CUSTOMER EXPERIENCE, MISSION, VISION & VALUES
This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer,... 
by NextPage | May 15, 2014 | Blog, BRANDING, CUSTOMER EXPERIENCE
Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As... 
by NextPage | Dec 20, 2013 | Blog, SURVEY
I was talking with a business peer the other day; let’s call him Sam the Sales Rep. He was really distraught with a comment shared on a survey. The comment was from one of his best clients. It seems that in the comments section at the end of the survey, the client...