Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings
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Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings

The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results.  I don’t know of a time when this reality was...

6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn
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6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable partner for execution. Data First, Creative Second Start...

Everything You Wished You Knew Before You Built Your CRM Database
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Everything You Wished You Knew Before You Built Your CRM Database

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy word for fire) customers when necessary. Customer information that goes deep and reveals the lifetime value of that...

20 Pivotal Questions to Build Your Ideal Customer Profile
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20 Pivotal Questions to Build Your Ideal Customer Profile

If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY know who your ideal customers...

How to Make Your Marketing Database Sparkle Like a Diamond
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How to Make Your Marketing Database Sparkle Like a Diamond

Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same customers for decades without touching base with them to learn if they...

AARP is Conducting a Larger Score with Direct Mail
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AARP is Conducting a Larger Score with Direct Mail

If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending someone up to three direct mail pieces a month, both six months prior and six...

How One Print Error Can Cost a Company or Country Billions (or more)
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How One Print Error Can Cost a Company or Country Billions (or more)

To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course of many years, but they still cost...

Posted by May 8, 2012February 8, 2021
3 Email Marketing Tips for 3 Levels of Experience
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3 Email Marketing Tips for 3 Levels of Experience

As the New Year begins, it’s important to review your marketing tactics to get a clearer picture of what worked and what didn’t. Technology is constantly evolving, and it’s wise to keep up with new trends.             That said, if email marketing is a part of your marketing plan, are you utilizing it the...

Posted by January 24, 2012February 8, 2021
Six Ways to Decode Your Customers’ Digital Body Language
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Six Ways to Decode Your Customers’ Digital Body Language

In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through their digital body language. Here’s a 101 course on how...

Posted by November 8, 2011January 18, 2018
Match Direct Mail Frequency to Purchase Frequency
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Match Direct Mail Frequency to Purchase Frequency

Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies that hammer customers with repetitive offers may make them feel stalked, not catered to. If your company truly knows its...

Posted by September 22, 2011May 29, 2019