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Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings

Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings

by NextPage | Mar 12, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, HEALTHCARE

The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results. ...
6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

by NextPage | Feb 14, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, VARIABLE DATA PRINTING

If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable...
Everything You Wished You Knew Before You Built Your CRM Database

Everything You Wished You Knew Before You Built Your CRM Database

by NextPage | Dec 11, 2012 | Blog, DATABASE MARKETING, MARKETING MANAGEMENT

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy...
20 Pivotal Questions to Build Your Ideal Customer Profile

20 Pivotal Questions to Build Your Ideal Customer Profile

by NextPage | Nov 8, 2012 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MARKETING

If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY...
How to Make Your Marketing Database Sparkle Like a Diamond

How to Make Your Marketing Database Sparkle Like a Diamond

by NextPage | Aug 9, 2012 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, REAL ESTATE, VARIABLE DATA PRINTING

Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same...
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(816) 459-8404

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