Imagine That
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Imagine That

4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3 WONDER, WANDER, & WELLNESS As social distancing and health concerns increased,...

Sensory Branding: Help your prospect connect with your brand
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Sensory Branding: Help your prospect connect with your brand

The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be utilized immediately. Without our five senses we wouldn’t know what...

Business Card Designs that Work
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Business Card Designs that Work

I have seen thousands of business cards in the last 25 years.  Between you and me, most of them don’t leave an impression.  For most people, they are an after thought; especially in the age of V-cards and contact transfer by “phone bumping”.  I was recently handed a business card that made me stop and...

7 Memorable Applications of QR Codes on Business Cards
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7 Memorable Applications of QR Codes on Business Cards

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start conversations and get...

10 Terminal Design Flaws in Senior Living Mailer
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10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

Fault-Filled Postcard Teaches You Avoidable Design Mistakes
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Fault-Filled Postcard Teaches You Avoidable Design Mistakes

With the ease of acquiring marketing materials today even small businesses can look like a Fortune 1000 company. But simple design mistakes can make your business look amateur and waste valuable marketing dollars. Avoid making little mistakes, hire a professional designer, and follow these ten postcard design and copy rules. They will help you keep your professional look for...

Posted by September 25, 2012January 18, 2018