From Ads on Stone Tablets to Today’s Cross Channel Messaging
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From Ads on Stone Tablets to Today’s Cross Channel Messaging

Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to advertise products when visiting other towns. As you would expect in those ages, information traveled...