Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain? In the world of marketing communications management, many people would think the above terms all mean the same thing. I actually think...
Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch marketing dollars. The equation is simple. The dollars saved by improving the efficiency of marketing...
As companies consider an investment in marketing asset management, Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required. Based upon years of guiding companies through these calculations, we are proud to offer a guide to help you determine the true cost/benefit of these...
Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret stash.* Start adding up the costs of the secret stashes in your...
I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...
According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings. From research by Aberdeen Group: Users of Print-On-Demand achieved a 42% higher customer retention...
Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more efficient with a marketing communications portal (to some of you, this means Marketing Asset Management, Marketing or Print...
