Marketing Management & Execution Solutions: So What Do You Call Them?
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Marketing Management & Execution Solutions: So What Do You Call Them?

Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain?  In the world of marketing communications management, many people would think the above terms all mean the same thing.  I actually think...

Posted by July 26, 2012February 8, 2021
Is a Marketing Asset Management System Right for My Company?
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Is a Marketing Asset Management System Right for My Company?

Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations.  They now recognize that improving the productivity of marketing operations can be a powerful way to stretch marketing dollars.  The equation is simple.  The dollars saved by improving the efficiency of marketing...

Posted by July 13, 2011February 6, 2017
Cost Justifying the Investment in New Marketing Systems
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Cost Justifying the Investment in New Marketing Systems

As companies consider an investment in marketing asset management, Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required.  Based upon years of guiding companies through these calculations, we are proud to offer a guide to help you determine the true cost/benefit of these...

Posted by June 14, 2011February 6, 2017
Eliminating Secret Stashes in your Marketing Supply Chain
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Eliminating Secret Stashes in your Marketing Supply Chain

Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret stash.* Start adding up the costs of the secret stashes in your...

Posted by March 29, 2011May 29, 2019
Overcoming the Fear of Losing Control to Field Sales and Marketing
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Overcoming the Fear of Losing Control to Field Sales and Marketing

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...

Posted by September 7, 2010January 18, 2018
New Aberdeen Research Shows Print On-Demand Improves Customer Retention
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New Aberdeen Research Shows Print On-Demand Improves Customer Retention

According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings. From research by Aberdeen Group: Users of Print-On-Demand achieved a 42% higher customer retention...

Posted by July 27, 2010May 29, 2019
80,000 Things Ferrellgas Can Teach You About Distributed Marketing
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80,000 Things Ferrellgas Can Teach You About Distributed Marketing

Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more efficient with a marketing communications portal (to some of you, this means Marketing Asset Management, Marketing or Print...

Posted by June 22, 2010February 8, 2021