by | Oct 26, 2018 | CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail...
by Guest Blogger | Aug 9, 2018 | blog, DIRECT MAIL, IP targeting, LEAD GENERATION, VARIABLE DATA PRINTING
While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of...
