Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...
You’ve had a nagging feeling for a while that your brand is stagnating. It doesn’t reflect who you are or your culture, and you need a new look. And you don’t want your competitors to start taking market share because you haven’t kept up with the needs of your customers. Here’s 5 ways to get...
Why direct mail prospecting is critical to businesses. If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or sent a hand-written note. A high-value direct mail piece is one of the six (phone,...
Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...
For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...
![The Importance of Multi-Channel Marketing [Infographic]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500,h_500/https://gonextpage.com/wp-content/uploads/2017/05/multichannel-marketing-featured-image-500x500.gif "The Importance of Multi-Channel Marketing [Infographic]")
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...
Many companies are figuring out that to gain a competitive advantage these days, harnessing the Big Data they have accumulated and making it accessible to the right people with the right strategy is key. “In the future, the real value of an organization will not necessarily lie in the products it sells, but rather in...
There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of the consumer: websites, email, blogs, direct...
For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...
Have you ever watched a cruise ship come into dock? If you have, maybe you noticed those huge ropes that the crew uses to tie down the vessel. These bowlines are as thick as your arm, and they’re pretty heavy. There’s a big potential problem when you’re dealing with ropes of that size. You need...
