Turning a Slow Day into a Hay Day
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Turning a Slow Day into a Hay Day

Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the floor was barren and therefore food and beverage sales were slow, too. To increase Sunday play, Gold River put a reusable coupon into its monthly direct mail piece. The additional free-play offer increased revenues more than $200,000...